Streamlining the Media Supply Chain: The Power of Metadata

As the media landscape continues to grow, immense opportunities await media organizations involved in broadcasting and streaming. With such an abundance of data, they have the ability to delve into rich sources of information, including consumer demographics, preferences, interests and aspirations, to elevate the overall consumer experience.

However, when it comes to content, numerous organizations face challenges in monitoring content assets throughout their distribution networks, and this valuable information is typically dispersed across multiple data silos. The answer lies in metadata; specifically, creating a unified repository for metadata to help organizations unify data from production to distribution in a single platform.

Watch this webinar to learn how to:

• Integrate all media and content metadata from internal and external sources, across all channels in near real time
• Leverage AI to automate and optimize media supply chain workflows, resulting in accelerated content delivery, boosted productivity and higher resource utilization
• Gain a deeper understanding of content performance and improve consumer experience with hyper personalization