Media Trends for 2024: Making the Most Out of Your Data With Clean Rooms & AI

2023 saw many changes in advertising, media and entertainment, especially with the rise of Generative AI and LLMs. And 2024 is shaping up to be no less transformational. GenAI and LLMs will integrate into day-to-day workstreams. Data collaboration and clean rooms will move from a “nice to have” to a “need to have.” And commerce media—from major retailers to travel providers and financial institutions—is expected to accelerate throughout the new year.
Dive into the key shifts we anticipate impacting advertising and media in 2024 with industry principals from Snowflake.

You’ll find out:

• How advancements in generative AI can take your data strategy to the next level
• Essential changes in data clean rooms and data collaboration you need to be leveraging
• What data tools and technologies you need to thrive in a post-cookie world