How Publishers Are Maximizing Efficiency in Media and Content Supply Chains

Today’s digital landscape provides publishers with a vast amount of data and insights that can be leveraged to deliver content with speed, quality and relevancy. At the same time, media supply chains have become increasingly complex with data heavily siloed and hard to access, making it challenging for publishers to meet stakeholder expectations.

This NAB Show Streaming Summit encore session explores how Snowflake’s AI Data Cloud is reshaping publishers’ approach to managing data and media supply chains, fostering a more responsive and adaptive ecosystem for the digital age.

Watch this session to learn:

• The evolution of the media supply chain from analog to digital and how cloud and AI at scale have modernized the industry
• The importance of secure data sharing across the entire supply chain and how it can help revolutionize media workflows to reduce cost and complexity
• The role of AI and how techniques like Retrieval Augmented Generation (RAG) optimize the media supply chain

Watch now to unlock actionable insights.