As people demand more transparency and control over their data, the trade-off between privacy and performance is challenging for today’s marketers. Advertisers need to adapt and embrace privacy-centric solutions that are innovative and highly relevant to the consumer. The answer lies in taking the right approach to leveraging first-party data.
Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com and Snowflake.
Join this webinar, moderated by Adweek, to learn:
- How Booking.com leveraged Snowflake Data Clean Rooms to create a unified view of their customer data with Snap, unlocking measurement capabilities and setting a foundation for future success
- Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
- How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance
Register now to reserve your spot.
Speakers
ERIN FOXWORTHY
Industry Lead, Marketing & Advertisers
snowflake
CHRIS FLEXNER
Group Manager, U.S. Marketing Science
Snap Inc.
DANIEL SMEDLEY
Senior Product Manager, AdTech
Booking.com