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Snowflake Inc.

LIVE WEBINAR

Data-Powered Marketing

How Wyze Laid the Groundwork for Scalable Personalization and ML-Driven Marketing with Snowflake’s AI Data Cloud and RudderStack’s real-time customer data platform

July 29, 2025 | 10:00 AM PT

In today’s competitive e-commerce landscape, consumer intelligence and data-driven personalization are at the core of sustainable growth.

Join us on July 29, 2025, for an inside look at how Wyze, a smart home technology leader, accelerates its digital growth by transforming fragmented customer data into unified, actionable insights to power its marketing programs.

You’ll discover:

  • How Wyze used RudderStack’s Event Stream to standardize data collection across 14 million customers and 800 event types
  • How they used Transformations and Reverse ETL to turn fragmented data into actionable insights and deliver them to the right tools
  • How this modern data stack enables Wyze to activate behavioral and transactional data across channels inside of Snowflake, personalize every touchpoint, and continuously refine the digital experience

Whether you are looking for ways to scale your direct-to-consumer business, improve conversion rates or drive customer loyalty, this session will deliver practical strategies for building a connected, data-driven customer journey.

Register Here

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