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Snowflake Inc.

Using AI/ML for Lead Scoring for Marketing and Sales

On-Demand

Ensuring that the highest-priority sales leads are quickly actioned is critical to get the most value from investments in sales and marketing. Leveraging the latest innovations in the AI Data Cloud, Snowflake is able to unlock siloed data and use AI/ML powered by Snowpark, Cortex, and the Snowpark Model Registry to provide our sales and marketing teams with high-quality leads.  In this webinar, we’ll walk through:

  • How Snowflake prioritizes and improves lead quality for our sales and marketing stakeholders
  • How organizations can train and deploy end-to-end machine learning models entirely in the AI Data Cloud
  • How to use LLMs to enhance, clean and refine existing data in a scalable manner that was previously impossible
Speakers
Matt Loskamp

Manager, Marketing Data Science
Snowflake

Daniel Chow

Data Scientist
Snowflake

Syed Ali Zaidi

Data Scientist
Snowflake

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