For B2B companies such as Snowflake, continued growth hinges on expanding the use of products within existing accounts. But how do you effectively prioritize which customers to target with which feature or use case?
Join us for a “Snowflake on Snowflake” session to learn how Snowflake’s own marketing team is solving this critical challenge. We will share how we built an AI-powered solution to identify the “next best use case” for our customers.
Discover how this approach, powered by Kumo’s Snowflake Native App, led to a 19.5% increase in feature adoption among targeted accounts and a 45% higher meeting-to-conversion rate for our sales team.
Speakers
Matthew Loskamp
Manager, Marketing Data Science
Snowflake
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