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Snowflake Inc.

Snowflake Masterclass: Accelerating the Journey to AI-Powered Telecom

May 28, 2025 | 11:30am - 2:00 pm ET

Join Snowflake’s Telecom Industry experts for a 2.5-hour interactive masterclass designed for data leaders, architects, and engineers in the telecom sector. Explore how the Snowflake AI Data Cloud is powering the next generation of AI-driven telecoms—enabling operators to optimize networks, drive smarter decision-making, reduce churn, and unlock new revenue streams.

Through live demos, industry use cases, and deep-dive discussions, you’ll learn how leading telecoms are transforming operations and customer engagement by activating data at scale with Snowflake’s secure, performant, and interoperable platform.

Agenda:

TRACK 1 – AI DATA CLOUD FOR TELECOM OVERVIEW

11:30 am – 12:00 pm

Speaker: Jon Penrose

The Snowflake AI Data Cloud empowers telecom operators to unify and analyze vast datasets across business, network, and customer domains. With AI-driven insights, predictive analytics, and real-time decisioning, telecoms can streamline operations, improve customer experiences, and drive new revenue. Learn how Snowflake’s secure, scalable platform enables AI-powered transformation at every level.

TRACK 2 – AI-POWERED BUSINESS OPERATIONS 

12:00 pm – 12:50 pm

Speaker: Hamik Sevan

AI is revolutionizing telecom business operations, from revenue assurance to customer lifecycle management. Snowflake enables operators to leverage AI-driven automation, optimize forecasting, and enhance fraud detection—all while reducing costs and improving efficiency. Discover how telecoms are using Snowflake to power AI-driven decision-making and unlock new operational efficiencies.

Demo: Purchase Debt Risk Native App by Amdocs
Proactively mitigate revenue risk with Amdocs’ Snowflake Native App. This solution predicts the likelihood of non-payment, empowering finance and operations teams to make smarter, data-driven decisions and protect top-line growth.

TRACK 3 – AI-POWERED NETWORK OPERATIONS 

12:50 pm – 1:40 pm

Speaker: Sreedhar Rao

Optimizing network performance with AI is critical for telecoms looking to enhance reliability and efficiency. Snowflake’s AI capabilities enable real-time anomaly detection, predictive maintenance, and intelligent network optimization. Learn how operators are leveraging AI to improve uptime, reduce costs, and deliver a seamless customer experience through smarter, data-driven network operations.

Demo: Finding Unknown Unknowns to Make Data-Driven Decisions (Aible)
Go beyond traditional analytics with Aible’s AI-powered insights engine. By exploring millions of variable combinations directly within Snowflake, Aible surfaces hidden drivers of churn and experience—helping businesses profitably retain customers and take decisive action.

Track 4 – Demo: Smarter Private 5G with GenAI and Digital Twins

1:40 – 2:00 pm

Speaker: Fawad Qureshi

This demo brings together real-time data, Generative AI, and digital twins to reimagine how private 5G networks are managed. Built by AWS and Snowflake, the solution gives operations teams a live, interactive view of their network—enabling smarter decisions, faster troubleshooting, and better planning. From airport infrastructure to industrial campuses, see how streamlit-powered visualizations, automated insights, and simulation models are driving the next generation of connected, autonomous operations.

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