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Snowflake Inc.

SiriusXM Summit Encore

July 09, 2026 | 10:00 AM ET

SiriusXM x Snowflake | Summit Encore – What’s New & What It Means for You —- Snowflake Summit 2026 just wrapped in San Francisco, and between the all the announcements, the Anthropic co-keynote, and the conversations with your team, we want to make sure none of it gets lost in the noise.

We’re hosting an exclusive 60-minute Summit Encore tailored specifically for SiriusXM — walking through the announcements most relevant to your roadmap: from AI agents and agentic ad workflows, to the capabilities that directly map to what we’ve been building together.Here’s a preview of what we’ll cover:

  • CoWork & CoCo (GA)— Snowflake’s new AI agent surfaces for knowledge workers and builders; directly relevant to the agentic OMS and ad workflow use cases we’ve been scoping
  • AI_COMPLETE now reads audio & video— AI functions now natively process audio content; this one was built for companies like SiriusXM
  • Multi-Party Clean Rooms (GA)— The collaboration infrastructure powering listener data partnerships just went generally available
  • Cortex Sense— Runtime context that makes AI answers smarter, grounded in your actual data and business definitions
  • Adaptive Compute (GA)— Automatic right-sizing that eliminates warehouse guesswork and cuts compute costs
  • Horizon Context— A new semantic layer that helps agents understand your business, not just your tables
  • Agent Identity (GA)— Cryptographic identity and per-agent RBAC for every AI agent running in your environment — the governance piece your security and architecture teams will care about
  • Datastream— Kafka-compatible managed streaming, natively in Snowflake — worth a conversation given your AdsWizz streaming architecture

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