Power Actionable Audience Insights and Collaboration with the AI Data Cloud for Media

The explosion of consumer data generated across a multitude of touchpoints creates both a challenge and opportunity for the media, entertainment and advertising industry as the value of first-party data becomes increasingly important. With regulations around consumer privacy increasing and signal loss, collaborating on first-, second-, and third-party data is key for companies to drive marketing and personalization use-cases at scale.

Data collaboration helps you truly understand your audience, deliver curated and relevant content to them, and more effectively measure the impact of your campaigns. But how do you share this valuable data securely and with privacy-first guardrails? And where and how does AI fit into all this? The AI Data Cloud for Media enables you to unlock the power of your data easily and securely while also leveraging the latest in gen AI to automate and scale like never before.

Watch this demo to:

• Get an overview of the AI Data Cloud for Media, Entertainment and Advertising
• Learn about Snowflake Data Clean Rooms and see a demo of how easy it is to use, even for business users
• Learn how you can unlock the potential of autonomous AI agents within the AI Data Cloud
• See how Genesis AI Agent (GenBots) effortlessly plugs into attribution analysis from Snowflake Data Clean Rooms to further data enrichment and campaign recommendations through natural language interactions in tools like Slack and Teams