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Snowflake Inc.

Virtual Event

Monetising Customer 360 for BFSI

Part 2: Use Cases

11 September 2025 | 10:00 AM SGT

Maximising the Revenue Potential of Your Customer 360.

In today’s competitive financial world, a unified Customer 360 view is vital. Yet, many BFSI firms find themselves lost, struggling to turn their vast customer data into real revenue. They have the treasure, but the map is missing. Join industry experts for a comprehensive webinar designed to help BFSI firms move beyond data accumulation to true monetisation of Customer 360. We will address critical questions and provide actionable insights.

For the next webinar, on 11 September at 10:00am SGT, we will share more about the below:

  • The Current Landscape: How are BFSI firms truly monetising C360, and where are the gaps in production? We’ll examine the earliest AI adoption within Customer 360, from risk and fraud to marketing personalisation.
  • Navigating Obstacles: What technical, regulatory, and commercial hurdles are derailing quick monetisation? Discover how to overcome common pitfalls and accelerate your analytics pilots to full production.
  • Identifying High-Impact Use Cases: Which specific Customer 360 use cases generate fee-based or interest spread lift? Learn how firms are leveraging generative AI for internal workflows (e.g., compliance reporting) versus enhancing customer interactions.
  • Practical Implementation: Elicit best practices to design, build, and measure use cases. Hear success stories with measurable ROI and understand how to ensure sustainable growth of C360 utilisation.

 
Don’t miss this opportunity to hear from BFSI leaders on how they’re transforming loyalty and personalisation with connected data.

In collaboration with:

Speakers
Kaushik GD

Head of Financial Services, APJ
Snowflake

Prabhat Agarwal

Chief of Data & AI
ADA Data & AI Solutions

Chris Park

Head of CDP
ADA Data & AI Solutions

Rohit Sarangi

CDP CoE Lead
ADA Data & AI Solutions

Auzani Ridzwan

Head of Partnerships
ADA Data & AI Solutions
Webinar Moderator

Agenda
Time
Title
10:00 AM
Welcome and Opening

• Welcome
• Housekeeping
• Speakers Introduction
• Overview of Webinar
• Recap and Q&A

10:10 AM
Live Discussion

• The Current Landscape
• Navigating Obstacles of Monetising Customer 360 in BFSI

 

10:30 AM
Customer Showcase

• Identifying High-Impact Use Cases
• Practical Implementation

10:45 AM
Poll Results Announcements
10:50 AM
Live Q&A
11:00 AM
Closing

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