How Indeed uses Snowflake Data Clean Rooms to Optimize Marketing Spend with Privacy and Transparency

In today’s modern digital advertising landscape, accurately measuring the incremental impact of marketing spend remains a challenge. Traditional methods such as econometric models or geo-tests often lack precision when it comes to establishing causal relationships between campaigns and key performance metrics. Indeed, leveraging Snowflake Data Clean Rooms, has created an innovative approach to conducting controlled experiments that preserve user privacy while maximizing transparency.

Join leaders from Indeed and Snowflake to explore:

• How Indeed uses Snowflake’s secure and interoperable environment to design experiments that measure digital advertising effectiveness across multiple publishers.
• The need for internal cross-functional organizational alignment to execute the data clean room effectively.
• The challenges of working with diverse publisher data and how to navigate these complexities.
• How Snowflake Data Clean Rooms help overcome these hurdles to deliver accurate, actionable insights.