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From Fan Data to Fan Revenue: What Sports Organizations Need to Get Right

October 21, 2026 | 01:00 PM ET

If you run data, analytics, or marketing for a sports organization, you know the problem. A skeleton crew carrying the fan data workload for the whole business, buried in ticketing reports and sponsorship decks, with the picture changing every week. You don’t have time for another abstract “what’s possible” conversation, and next season’s budget talks are already underway, mid-season. Wait for the off-season to make your case, and that conversation moves on without you.

That’s why Snowflake and DAS42 are hosting a straight thirty minute conversation about turning fan data into outcomes your ticketing, sponsorship, and marketing teams can point to today. No warehouse pitch, no off-season roadmap exercise, nothing that needs a technical background. Just what it takes to close a sponsorship deal because the data backs it up, make a ticketing call with confidence, personalize game day, and extend the fan relationship into renewals and partnerships long after the final buzzer, from two teams who’ve done this inside pro sports organizations.

Who Should Attend

  • Directors and VPs of Ticketing, Business Strategy, and Sponsorship looking to turn fan data into revenue, not just reporting
  • Marketing and Marketing Strategy leaders who need one view of the fan across channels, not another siloed tool
  • Data, Analytics, and BI leaders building the golden record today and looking for a faster path to activation
  • Teams evaluating how to modernize their data platform, whether already on Snowflake or still comparing options

Space is limited. Reserve your seat today.

Speakers
Kendall Peters

Vice President of Business Analytics
Minnesota Vikings

Jason Moffett

Vice President of Delivery & Consulting Operations
DAS42

Bruce Oliver

Principal Consultant
DAS42

Michelene Rabbitt

Industry Principal, Sports and Music
Snowflake

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