Reactivating Businesses: Why Contextual Marketing and Agentic AI is the Need of the Hour in the Middle East

Final Polished Output

Reactivating Businesses with Empathy: Why Contextual Marketing Through Agentic AI Is the Need of the Hour in the Middle East

Disruption in the Middle East has led to changes in consumer behavior and preferences. To win in today’s cautious economy, CMOs and growth leaders must move beyond generic reach to contextual marketing. Join MoEngage and Snowflake to learn how to bridge the gap between Snowflake’s platform and real-world customer action. We’ll show you how to turn complex signals into empathetic, automated journeys that respect regional data residency while driving measurable uplift in retention and customer lifetime value (CLV). In the Middle East’s rapidly evolving digital landscape, having data isn’t enough—it is how you activate it that determines your resilience.

Agenda

• 2 p.m. | Welcome & Setting the Scene — The shifting consumer landscape in the Middle East and why contextual, empathetic marketing is now a business imperative
• 2:10 p.m. | Humanizing Data with AI — Using MoEngage Merlin AI and Snowflake Cortex to turn raw data and sentiment signals into hyper-personalized, culturally resonant messaging at scale
• 2:25 p.m. | Zero-Copy Data Activation — How to trigger real-time, omnichannel journeys (WhatsApp, push and email) directly from Snowflake with near-zero latency sync — no data duplication required
• 2:40 p.m. | Retention, Win-Backs & Data Sovereignty — Identifying churn signals with predictive ML, executing automated loyalty sequences, and staying compliant with UAE PDPL and KSA data residency mandates
• 2:50 p.m. | Live Demo — MoEngage and Snowflake Better Together
• 3 p.m. | Q&A & Wrap Up

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