Data-Driven Marketing In The Age of AI: What Marketers Need To Get Right

AI is making it easier for marketing teams to move faster. The harder challenge is turning that speed into better strategy, better execution, and measurable business impact. In this executive conversation hosted by Snowflake and DAS42, marketing leaders will discuss what it takes to build an AI-first organization: the right strategy, the right team design, and the approach to data context, and operations that make it all work.

Join Sara Wright, CMO of CPI Security, and Brian Kotlyar, CMO of Hightouch, for an exclusive webinar on moving beyond disconnected AI experiments, building teams that can scale good judgment, and using data to power smarter, more accountable execution. The conversation will explore how leading organizations are centralizing context, aligning AI to business goals, and rethinking the end-to-end marketing workflow from insight to launch to measurement.

Who Should Attend

This session is tailored for leaders looking to bridge the gap between data, marketing, and business outcomes, including:

• CMOs & Senior Marketing Executives driving AI, organizational design, and customer outcomes

• Data Professionals & Analytics Leaders seeking stronger cross-functional marketing partnerships

Space is limited! Secure your spot today and start turning data into your biggest competitive advantage!