Data-Driven Marketing In The Age of AI: What Marketers Need To Get Right

AI is making it easier for marketing teams to move faster. The harder challenge is turning that speed into better strategy, better execution, and measurable business impact. In this executive conversation hosted by Snowflake and DAS42, marketing leaders will discuss what it takes to build an AI-first organization: the right strategy, the right team design, and the approach to data context, and operations that make it all work.

Join Sara Wright, CMO of CPI Security, and Brian Kotlyar, CMO of Hightouch, for a candid discussion on moving beyond disconnected AI experiments, building teams that can scale good judgment, and using data to power smarter, more accountable execution. The conversation will explore how leading organizations are centralizing context, aligning AI to business goals, and rethinking the end-to-end marketing workflow from insight to launch to measurement.

This session is for CMOs, marketing analytics leaders, and senior marketers responsible for turning data, AI, and organizational design into better customer outcomes. It is not a product pitch and not a technical deep dive.

Space is limited! Secure your spot today and start turning data into your biggest competitive advantage!