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Snowflake Inc.

Crawl, Walk, Run: Journey from Customer 360 to Advanced Campaign Intelligence

How BODi improved LTV to CAC ratio by 65% with a marketing data foundation and measurement on Snowflake

On-Demand

Facing limited visibility of cross-channel marketing performance due to fragmented advertising data, BODi, a leading digital fitness and health company, turned to Snowflake to support transforming their approach to measurement. BODi has unlocked cross-channel performance insights and built the backbone of their modern approach to measurement by unifying advertiser data from 10-plus sources, bringing together customer acquisition and lifetime value objectives in the same place, and building a modern marketing data foundation on a single, easy-to-use platform.

In this webinar, BODi’s VP of Marketing Intelligence Armen Rostamian and Jim Warner, Field CTO at Snowflake, dive into lessons learned from embarking on a data foundation transformation. Join to hear about:

  • Unifying advertising data on Snowflake to develop campaign intelligence and measure cross-channel performance seamlessly
  • Building a strong marketing data foundation to support media mix modeling (MMM), multi-touch attribution (MTA) and other advanced measurement techniques
  • Practical advice for your journey to unify campaign performance data
Speakers
Armen Rostamian

VP of Marketing Intelligence
BODi

Jim Warner

Field CTO
Snowflake

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