With the power of AI, marketers can now take their personalization efforts beyond human scale, breaking free from the constraints of rule-based marketing and using AI to autonomously experiment and optimize every customer interaction.
Join us to discover how the marketing team at WHOOP, a leader in health tech, uses Hightouch and Snowflake to maximize customer lifetime value through AI-powered personalization. Don’t miss this opportunity to explore the future of AI-powered marketing!
In this session, you’ll learn how marketers at WHOOP:
- Scale hyper-personalization with ease, using AI Decisioning to deliver optimal engagement strategies tailored to each customer
- Drive measurable results, boosting user retention, increasing cross-sell purchases, and turning data into measurable ROI
- Expand AI use-cases, deploying AI-powered strategies across marketing channels and use cases
Speakers
Florian Delval
Product Marketing Principal, AI Data Cloud for Marketing
Snowflake
Alec Haase
Product GTM Lead, Commerce & AI
Hightouch
Aoife O'Driscoll
AVP Lifecycle Marketing
WHOOP
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