AI-Powered Campaign Analytics with Braze and Snowflake Cortex

Join us for a live, guided Virtual Hands-On Lab where you’ll transform raw Braze engagement data into an AI-powered marketing assistant. Using Snowflake Cortex Analyst and Complete, you’ll build a Streamlit app that enables marketers to ask natural-language questions (e.g., “Which campaign drove the most engagement last quarter?”) and instantly receive relevant data, SQL queries, and actionable recommendations—no manual analysis required.

This step-by-step session will walk you through how to:

  • Access and query Braze engagement data in Snowflake
  • Build a natural-language interface using Streamlit and Snowflake Cortex
  • Automatically generate summaries, SQL, and follow-up analyses
  • Deliver actionable insights to marketing stakeholders—fast

Who should attend:
Marketing analysts, data scientists, and technical marketers who want to unlock AI-powered insights from customer engagement data—without writing complex SQL.

IN COLLABORATION WITH

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Speakers
  • Raymond Cai

    Solutions Engineer
    Snowflake

  • Jayden Cheng

    Lead, Cloud & Technology Partnerships - Asia
    Braze