In recent years, streaming and broadcasting companies have undergone rapid change, with huge shifts in how media is consumed and an increasing popularity of streaming content. As traditional broadcasting and digital streaming continue to converge, broadcasters are evolving how they approach content creation, distribution, measurement and marketing.
Join Top Trends in Broadcasting to learn how broadcasters are adapting to this new environment. Experts from Experian and Snowflake will deep dive in to:
- Updating your Martech stack to adjust to streaming business models
- Leveraging data collaboration and interoperability to decipher viewing patterns
- Using advanced analytics to deliver bespoke viewing experiences
- Getting granular with measurement to create a comprehensive understanding of viewer behaviour
In Partnership with:
Speakers
David Fisher
Industry Principal - Media and Entertainment
Snowflake
Owen Hartnett
Product Marketing Manager
Snowflake
Steve Collins
Client Director
Experian