With growing economic uncertainty and macro-economic factors such as the war in Ukraine, advertisers are preparing for ad spending to be slower next year than originally anticipated. Germany, France and the UK have all seen declines in TV advertising. However, not all advertisers respond equally to economic uncertainty and emerging technologies, approaches and trends are changing the way organisations approach advertising.
Join this session with industry expert, David Fisher, to discover the key trends impacting advertising in 2023, including:
- Data clean rooms
- Data collaboration and interoperability
Head of Industry for Media and Entertainment, Snowflake