As a startup, competing with organisations that have millions of customers and an established reputation can be daunting. So how can startups leverage their size and agility to level the playing field with industry giants? This panel will explore the tactics challenger brands are using to shake up established markets.

We’ll be discussing:

  1. The new kid in the category: Which rules can you break? Which can break you?
  2. The underdog playbook: What are the recent trends of high-growth, disruptive startups?
  3. Nailing positioning: How can you get attention on a shoestring advertising budget?




  • Oscar Höglund

    Co-founder and CEO, Epidemic Sound

  • George Robson

    Partner, Sequoia Capital

  • Alison Tierney

    GVP EMEA, Snowflake

  • Gauthier Van Malderen

    Co-founder and CEO, Perlego

  • Maija Palmer

    Innovation editor, Sifted