Big shifts in the retail and consumer packaged goods (CPG) industries, such as changes in consumption habits, demand and supply chain shocks, and inflation, are leading to decreased profitability, missed revenue, and brand deterioration.
Leading retailers and CPGs are not standing still. To succeed in this challenging environment, they are quickly developing new capabilities to meet customer expectations, built on the Snowflake Retail Data Cloud.
Join this three-part webinar series to hear from leading retail and CPG organizations on how they leverage all of their data and collaborate across the industry to:
- Exceed customer expectations
- Improve demand forecasts and supply chain operations
- Make timely, data-driven category and planning decisions
Session 1 | CUSTOMER EXPERIENCE: Rapidly Adapt to and Exceed Customer Expectations with the Data Cloud
As customers shift toward digital and hybrid channels, businesses need to invest in new digital capabilities and data-driven workflows. Join this session with Rakuten Rewards to hear how leading businesses are leveraging the Data Cloud to deliver personalized and seamless experiences at every touchpoint while maintaining strict data governance and security.
Session 2 | OPERATIONS: Drive Profitability and Growth Through Superior Forecasting and Supply Chain Coordination
Facing highly fluctuating demand and shocks throughout the supply chain, businesses need to rely on timely, data-driven insights to power their operations. Join this webinar with Kraft Heinz to learn how leading retailers, CPGs, and distributors are collaborating to drive efficiencies throughout the supply chain, reduce revenue loss, and improve profitability.
Session 3 | PRODUCT STRATEGY: How Retail and CPG Collaboration Is Driving the Future of Category Planning and Merchandising
As consumer preferences rapidly change, businesses need to take a data-driven approach to category planning.
Join this webinar with Cart.com to hear how leading businesses evolved from having limited visibility to SKU and store-level data to making near real-time decisions in collaboration with partners on products, discounts, placement, and stock.
Industry Principal, Retail & CPG, Snowflake
Manager, Field CTO Industry Solutions, Snowflake
VP Analytics, Rakuten Rewards
VP of Engineering, Data & AI Platform, Rakuten Rewards
Global Head Machine Learning Operations (MLOps) and Platforms, KraftHeinz
VP of Product Management, Cart.com
Strategic Account Manager, Snowflake
Senior Product Marketing Manager