Join this rebroadcast of a live panel discussion from Advertising Week New York 2022.
Snowflake’s Bill Stratton, GTM Lead for Media, Entertainment, and Advertising, OpenAP CEO David Levy, and members of the OpenAP publisher network discuss how they are designing the future of advertising with a platform to give publishers and advertisers access to rich cross-platform data.
Snowflake and OpenAP announced a partnership in June to build the OpenAP Data Hub, a new cross-platform and cross-publisher clean room solution for the TV ad industry built on Snowflake’s Media Data Cloud. In October, Snowflake acquired a minority stake in OpenAP to further the development of the open, interoperable television industry. Don’t miss this opportunity to view an exclusive Advertising Week New York session with industry leaders.
If you can’t make the session: We get it, the holiday season is busy! Register and we will send you the rebroadcast after it airs.
Speakers
Bill Stratton
GTM Lead for Media, Entertainment, and Advertising, Snowflake
David Levy
CEO, OpenAP
Steve Silvestri
Senior Vice President of Advanced Advertising, Warner Bros. Discovery
Kelly Abcarian
EVP, Measurement and Impact, Advertising and Partnerships, NBC Universal
Travis Scoles
SVP, Advanced Advertising, Paramount
Dan Callahan
Senior Vice President of Data Strategy and Sales Innovation Fox Ad Sales, FOX Corporation