With the proliferation of AI, increasing privacy concerns, and interest in brands in centralized data, the MarTech landscape is rapidly changing.

The 2023 Modern Marketing Data Stack, which analyzes usage of marketing technologies amongst Snowflake’s customer base, provides a unique view into which capabilities and technologies are being most frequently adopted.

Join us for a roundtable conversation with product leaders at leading MarTech companies. The conversation will dive into:

• Trends in the Customer Data Activation space
• How they are responding to increasing brand demand for access to and control of data
• The ways in which they are incorporating generative AI to enhance their products
• How they approach identifying use cases where AI can add value to their customers
• What the future of MarTech, and the marketing data stack will look like