As the media landscape continues to grow, immense opportunities await media organisations involved in broadcasting and streaming. With such an abundance of data, they have the ability to delve into rich sources of information, including consumer demographics, preferences, interests, and aspirations, to elevate the overall consumer experience.
However, when it comes to content, numerous organisations face challenges in monitoring content assets throughout their distribution networks, and this valuable information is typically dispersed across multiple data silos. The answer lies in metadata; specifically, creating a unified repository for content metadata across the media supply chain to help organisations seamlessly access content, streaming data and streaming intelligence.
Join us on 15 November and learn how metadata can benefit media organisations by:
- Accelerating content delivery
- Boosting productivity and resource optimisation
- Identifying and seizing content monetisation opportunities
- Maximising the value of content
- Gaining a deeper understanding of content performance
- Improving consumer experience with hyperpersonalisation
Speakers
David Fisher
Industry Principal - Media and Entertainment
Snowflake