Starting the Year off Right: 2023 Data Trends and Predictions for Media and Advertising

2022 saw many changes in advertising, media and entertainment. And 2023 is shaping up to be no less transformational for advertisers and publishers alike. Greater data collaboration will necessitate a renewed focus on technology like clean rooms. Retail media growth is expected to continue. Customer journey analytics could change media plans and media buys. It is critical for marketers to stay on top of these important trends.

Dive into the key shifts impacting advertising and media in 2023 with industry principals from Snowflake. You’ll find out:

• Notable trends in retail media and data management
• The increasing importance of multi-currency measurement
• How to implement better customer journey analytics