Setting Up a Modern Marketing Data Stack

For decades, the best Marketers have been using data to guide their decision-making. But data-driven marketing has undergone a revolution over the past two decades. After decades of investment in various MarTech stack technologies, marketers and media owners are confronted with a new problem: how do I best set myself and my business up to take full advantage of the sheer volume of data available today?

Join this webinar to learn how modern data infrastructure can supercharge your data-driven marketing outcomes, including:

• What is a modern marketing data stack?
• The critical role of governance in enabling data collaboration
• A summary of the MarTech and AdTech tools and solutions most commonly implemented by Snowflake’s customers