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The Power of Analytics to Optimise the Media Supply Chain

16 April 2024 | 10:00 AM BST / 11:00 AM CEST

Join this roundtable discussion with ITV, Wonderhood Studios and Snowflake on how to leverage metadata and the cloud to enhance supply chain connectivity, enable streamlined workflows and create better content.

As the amount of data and the number of distribution platforms proliferates and monetisation takes centre stage, breaking down supply chain data silos is becoming increasingly key. In this environment, creating a single source of ‘truth’ on valuable asset metadata is increasingly a ‘must-have’ for content owners.

Join this roundtable discussion as three industry professionals discuss:

  • Enhancing supply chain connectivity to create better content
  • How to improve engagement through innovative analytics, reporting, and data science approaches
  • The revenue opportunities created by improving analytics

David Fisher

Industry Principal of Media & Entertainment
Snowflake

Laura Jenner

Head of Product, Content Supply and Delivery
ITV

Alex Koskull

Senior Data Planner
Wonderhood Studios

Kate Bulkley

Media Commentator and Journalist

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