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Snowflake Inc.

Webinar

Product Strategy

How Retail and CPG Collaboration Is Driving the Future of Category Planning and Merchandising

On-Demand

 

 

As consumer preferences rapidly change, businesses need to take a data-driven approach to category planning.

Watch this webinar with Cart.com to hear how leading businesses evolved from having limited visibility to SKU and store-level data to making near real-time decisions in collaboration with partners on products, discounts, placement, and stock. Learn how to:

  • Maximize profitability through dynamic pricing algorithms informed by demand forecasts, inventory levels, discounts, and more
  • Predict consumer trends and make data-driven category and new-product-innovation decisions
  • Leverage data to optimize marketing investments and manage inventory levels in real time to increase margins

View the entire series>>

Featuring

Speakers

Vernon Tan

Manager, Field CTO Industry Solutions, Snowflake

Josh Smith

VP of Product Management, Cart.com

Sasha Mandros

Strategic Account Manager, Snowflake

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