Delivering exceptional personalised experiences requires a deep understanding of your consumers. Without the right foundation, personalisation is ineffective – 63% of consumers won’t buy from brands that have poor personalisation.
To get real results for personalisation, brands must have a complete view of their shoppers. Join Personalisation 101 to learn how to consolidate your customer data to take personalisation to the next level.
Experts will cover how to:
- Build a foundation with Shopper 360
- Make the most of data enrichment
- Activate data for personalisation
- Increase lifetime value by delivering seamless, hyper-personalised experiences
- Improve measurement of campaign performance to optimise advertising reach and promotional effectiveness
In Partnership:
Speakers
Paul Winsor
Head of Industry for Retail and CPG
Snowflake
Owen Hartnett
Senior Product Marketing Manager
Snowflake
James Herridge-Leng
Director
Braze