Discover how advertisers and retailers can employ data to ensure maximum success of marketing campaigns rolled out at Christmas this year. Snowflake industry experts will discuss how your organisation can leverage data insights to:
- Broaden the reach of campaigns across a range of audiences and channels
- Enrich data sets to expand audience targets
- Measure and optimise the ROI of campaigns to ensure success of big budget activations
- Ensure marketing effort is aligned with retail data to optimise performance.
Speakers
Paul Winsor
Head of Industry GTM - Retail & CPG, Snowflake
David Fisher
Industry Principal, Media & Entertainment, Snowflake