Tight alignment across sales and marketing requires identifying the right leads at the right time. A data-driven approach can enable an objective view, reveal new insights, and scale your team’s intuition across your entire market.


Join this discussion from Snowflake’s Marketing Intelligence team as they share the secrets to increasing your sales pipeline using lead scoring with the Data Cloud. You’ll learn how to:

  • Unlock valuable insights from data stored within and outside of your organisation
  • Leverage data science models to prioritise highest-value leads in near real time
  • Drive growth through greater systematic sales and marketing alignment
  • Blaine Carper

    Senior Strategy and Analytics Analyst, Snowflake

  • Karen Beaune

    VP EMEA Marketing, Snowflake