Serving differentiated customer experiences in the ever-evolving landscape of digital media requires a robust, data-driven marketing strategy boosted by cutting-edge technologies. On October 19, VICE Media will share their best practice blueprint to modernize digital media analytics.
The global multi-platform media company was in need of a new approach to digital analytics. Their previous platform faced increasing compliance scrutiny and consumer privacy concerns and required complex and expensive multi-step processes to nest analytics data into their data platform, where the rest of their enterprise data lived. To overcome the inefficient and expensive marketing efforts that ensued, VICE Media turned to the powerful combination of Snowflake and Piano Analytics.
Join this webinar to hear how VICE Media was able to:
- Transition from the incumbent platform to Piano and Snowflake seamlessly and without any downtime in reporting
- Augment and enrich site analytics data without any friction by having it live with other marketing and customer data in Snowflake
- Establish a unified analytics framework where data engineers, analysts and marketers can collaborate without silos, bridging the gaps between business and engineering best practices
In Partnership with:
Industry Principal, Media & Entertainment,
Director, Data, Products & Services,
VP of Alliances,