As competition for attention continues to intensify, media businesses must proactively deliver engaging customer experiences to attract, retain, and grow audiences. However, as a result of inadequate customer insights, many struggle to deliver on personalization and suffer from wasted marketing spend and churn.
Join this webinar hosted by AdAge to learn how leading media publishers are breaking down data silos and powering their customer experience strategies to drive customer experiences and grow lifetime value.
Learn how to:
- Deploy a data strategy across technical and line-of-business teams to democratize access to customer insights
- Leverage a data collaboration framework to centralize governance to ensure privacy and regulatory compliance
- Activate data across use cases, at scale, to power engagements from personalized marketing to recommendation engines
Industry Principal, Media & Advertising, Snowflake
Regional Director - Major Accounts: Media & AdTech, Snowflake