In today’s data-driven environment, marketing analytics is crucial for organizations of all sizes to better understand the world they operate in—whether that is to better track and tune their marketing programs, create highly personalized and targeted messages, or connect the dots between marketing, sales, and product data to report a comprehensive ROI. At Snowflake, we strive to become the industry’s most insights-driven marketing team to deliver top-class impact for our sales and marketing initiatives.

Watch this webinar to get a quick insight into:

  • How Snowflake built a customer 360 view for marketing
  • How and why Snowflake set up its marketing analytics ecosystem—which includes Snowflake, Fivetran, dbt, and Alation
  • High-impact dashboards built in Tableau and ThoughtSpot
  • The realized value teams are seeing
  • Guan Wang

    Director of Marketing Intelligence, Snowflake

  • Carl-Johan Wehtje

    Senior Business Intelligence Manager, Snowflake

  • Lourenco Mello

    Product Marketing - Solutions, Snowflake