Best Practices in Privacy-Preserving Collaboration in Retail and CPG

With the constant ebb and flow of consumer purchase behavior across in-person and digital channels, retailers and consumer packaged goods (CPG) companies must access data from myriad sources to reconcile consumer behaviors to make effective and timely supply chain decisions.

Consumer privacy laws (GDPR, California Consumer Privacy Act, and so on) introduce additional complexity and risk, often inhibiting the sharing of data. Traditional methods of data collaboration require providers to share data for it to be used by other businesses. This often leaves the most sensitive data and potentially valuable data out of reach. And, the data you can access requires time-intensive data ingestion infrastructure, resulting in delayed time to utilization for both retailers and CPGs.

Tune in to this webinar to hear from ChowNow, Stripe, and Snowflake on best practices for data collaboration in retail and CPG, including:

• How Snowflake’s privacy-preserving collaboration enables you to gain insights from sensitive data, without exposing the underlying data
• Decreasing time-to-data access from months to minutes with Snowflake Marketplace
• Reducing downtime due to fragile ETL pipelines and identifying opportunities to replace existing ETL pipelines with Snowflake Collaboration