Media, advertising, and entertainment organizations are continually working to develop new, engaging, and personalized experiences. Data plays a critical role in driving greater personalization, making better content decisions, and improving the effectiveness of campaigns. But, with increased privacy regulations, organizations must find new ways to leverage data whilst complying with consumer privacy regulations.
A data clean room solution allows brands to access data insights, without any kind of exchange of data between organizations. This gives advertisers access to a vast quantity of audience data whilst protecting users’ privacy. If you’d like to learn how to use data clean rooms to leverage data whilst increasing data security and privacy compliance, watch this demo.
Solutions Engineer, Snowflake.