Consent management and privacy-enhancing technologies are not new to the advertising ecosystem, but they are becoming business critical technologies that marketers cannot operate without.
Join Erin Foxworthy, Snowflake Industry Principle for Agencies, Jim Warner, Snowflake Field CTO for Marketing & Advertising, Jess Simpson, SVP of Global Solutions Consulting for Publicis, and Jonathan Joseph, Head of Solutions & Marketing at Ketch for an exciting discussion around the latest in consent management and privacy-enhancing technologies. This group will cover:
- Why consent management and privacy are essential for not only minimizing business risk
- How implementing best-in-class consent management frameworks can accelerate business for agencies and adtech / martech platforms
- Best practices for connecting the disparate sources and platforms where consent data is stored
Erin Foxworthy
Industry Principal, Agencies & Advertisers
Snowflake
Jim Warner
Industry Field CTO, Advertising & Marketing
Snowflake
Jess Simpson
SVP, Global Solutions Consulting (Data, Tech & Privacy)
Publicis Groupe
Jonathan Joseph
Head of Solutions & Marketing
Ketch