With rising customer expectations, it is important that financial services institutions such as banks and insurers provide personalized products and experience that differentiate themselves in the market.
However, building a 360-degree view of your customers can be nearly impossible with data siloed across business units, vendors, and partners. Traditional methods of data sharing are time-intensive, can delay time to utilization for business units, and provide little insight into usage and governance for market data teams.
Tune in to this webinar to learn best practices for creating a holistic customer profile in financial services, including:
- Providing better experiences for your customers such as next-best action, product suitability, and personalization
- Decreasing time-to-data access from months to minutes by breaking down data silos
- Enriching profiles with alternative and third-party data sets
Head of Industry, Financial Services Snowflake
Head of Snowflake Data Marketplace Snowflake