Advertisers and marketers are facing a number of changes, from cookie and IDFA deprecation to data clean rooms and privacy regulation. It can be hard to make sense of where we are, where we are going, and the best way to drive your strategies going forward.
In this webinar moderated by Ad Age Studio 30, join Snowflake and The Trade Desk as they share the implications of these business trends and the key capabilities that will drive success going forwards, including:
- Being able to resolve identity and drive personalization using first-party data
- Leveraging next-generation, future-proof identity providers
- Sharing data seamlessly across advertisers, agencies, data providers, and publishers
Speakers
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Travis Kaufman
Product Marketing Director, Solutions, Snowflake
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Bill Michels
General Manager, Product, The Trade Desk
