Orlando Magic has made a name for itself in the sports industry as a data-first business. Join Josh Auter, Senior Data Engineer for Orlando Magic, for a fireside chat that dives deep into how Orlando Magic uses data to:

• Create a 360-degree view of fans in and out of the arena
• Develop churn, retention, and engagement models for ticket holders
• Transform ticketing, sponsorship, and app data into actionable insights with multiple data partners