Many product-led SaaS businesses are adopting a product-led growth strategy as a way to rapidly scale their business. In less than 4 years, Europe has produced more than 50 product-led growth unicorns. This number continues to grow despite the limited information about the strategies that PLG companies use to be successful.
Companies that use their products to acquire, engage and grow their businesses can only succeed if they offer the best experience to their users. So, how can product-led growth be done successfully?
Join this panel of leading VCs from Notion Capital and Albion to discover best practices for implementing product-led growth. They will cover:
- Why a very good product is a prerequisite to becoming a category leader.
- Why investors and founders are becoming increasingly product-focused with demands for consumer-like experiences even in B2B products
- Advice and best practices for upcoming product-led growth founders.
In Partnership with :
Speakers
Itxaso del Palacio
Partner
Notion Capital
Nadine Torbey
Investor
Albion VC
Carly Hayden
Startup Program Manager
Snowflake