Under the pressure of increased privacy regulation, many media, advertising, and entertainment organisations, including Disney Advertising Sales and NBCUniversal, are leveraging data clean rooms. Data clean rooms enable businesses to optimise advertising effectiveness and seamlessly access third-party data, all whilst enhancing data privacy and data governance.
But, how should organisations get started?
Watch this webinar to discover 3 Steps to Getting Started with Data Clean Rooms. You will learn:
- How data clean rooms have evolved and what different offerings can do for you
- Key considerations to take into account when looking for a solution
- How to leverage data clean rooms to expand your data horizons with third-party data and secure data sharing
Speakers
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Jennifer Belissent
Principal Data Strategist, Snowflake
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Tim Norris-Wiles
Managing Director International, Habu