2022 brought historic growth to the Upfront TV marketplace, with a significant shift in dollars moving toward advanced and audience-based advertising. As the US advertising spend is projected to cross the $300 billion mark for the first time in 2023, macroeconomic factors require that marketers receive more accurate targeting, measurement and analytics to demonstrate ROI of their media buys. Join this fireside chat with Ed Davis, President of Product and Operations at OpenAP, and Snowflake’s Bill Stratton to discuss:
- The value of data collaboration for the television industry
- Why now is the right time to be investing in clean room architecture
- Their industry predictions for 2023 and beyond
OpenAP is the advanced advertising company bringing simplicity and scale to audience-based campaigns in television. Powered by a standards-based approach to data activation, they enable advertisers to onboard audiences centrally for use in planning, campaign execution and measurement across the largest footprint of premium video advertising.
President of Product & Operations, OpenAP
GTM Lead for Media, Entertainment, and Advertising, Snowflake