Snowflake on Snowflake

WHAT TO EXPECT

In today’s data-driven environment, Marketing Analytics is crucial for organisations of all sizes to deliver business results. At Snowflake, our key marketing objective is to become the industry’s most insights-driven team to support our sales and marketing initiatives.

During this session you’ll hear from our Marketing Intelligence team, who are responsible for every aspect of our marketing data strategy, as they detail our internal marketing process for leveraging Snowflake.

WHAT YOU WILL EXPLORE & LEARN

• The marketing analytics landscape, including a discussion of key industry trends and challenges
• Key metrics and insights we use to drive our marketing analytics strategy
• How we leverage the Data Cloud to build best-in-class dashboards and data science models
• Business outcomes and future state

WHO SHOULD ATTEND

Snowflake on Snowflake sessions aim to demonstrate use cases of how the data stack within the marketing organisation works. This webinar caters to individuals ranging from beginners to those with extensive experience in using Snowflake. These sessions are tailored to help you initiate or enhance your skills and confidence in the Data Cloud. This includes IT Managers, Data Architects, Engineers, Scientists, Administrators, and Developers.

We look forward to seeing you there!