Reliable sales pipeline forecasts enable B2B marketers to take a data-driven approach to GTM planning and investments. However, conventional methods using univariate time series or spreadsheet models are not able to capture complex dynamics unique to each deal and region. With the Data Cloud, Snowflake is able to unlock siloed data and use machine learning to provide our sales, marketing, and finance teams with accurate and actionable near real-time forecasts.
In this session, John Go, Senior Strategy and Analytics Analyst, and Guan Wang, Director of Marketing Intelligence, will share how they leverage the Data Cloud to forecast sales pipeline.
Watch to learn how:
- Snowflake delivers a reliable pipeline forecast to our sales, marketing, and finance leaders
- Snowflake uses Snowpark to run machine learning on the Data Cloud
- How the Data Cloud enables data scientists to bring together data from both inside and outside Snowflake
Senior Strategy and Analytics Analyst, Snowflake
Director of Marketing Intelligence, Snowflake
Senior Product Marketing Manager, Snowflake