Snowflake on Snowflake: How and Why We Built Our Marketing Analytics Ecosystem

Marketers are working with a vast amount of data to drive business outcomes. This data can come from multitudes of different sources e.g. demographic, firmographic, technographic, intent, website click-stream data, ad platforms, social media, customer data, competitive intelligence, lead and opportunity pipeline data and many more. 

To act with agility and accuracy, marketing teams need to tackle fragmented data silos, align all marketing, customer and enterprise data to create a single source of truth. 

Leveraging the power of the Data Cloud, we’ll be sharing how:

• Different sources of marketing data are ingested into Snowflake
• Modelling all data sources and connecting them to other datasets to create a complete marketing picture
• Creating collaboration, version-control, documentation and organisational enablement