Personalised Marketing Acquisition with Predictive Modeling

Understanding the predicted value of a customer mid-way through your sales funnel allows near real-time machine-driven adjustments that maximise return on marketing spend.

This session covers the business problem, solution, architecture and outcome for implementing personalised marketing acquisition with predictive modeling.

Learn how Harmoney has increased their return on advertising spend of 128% allowing them to scale up by 145%.

Speakers
  • Miles Davis

    Data & Analytics Manager