Marketers today use dozens of SaaS based tools to drive demand for sales. However, this has caused complex and disparate data silos inside marketing organizations. The potential exists to combine all these data silos to build a 360-degree view of customers and prospects for more targeted, data-driven campaigns and offers.
Attend this webinar to hear how Lilly Pulitzer, a retail organization specializing in resort wear for women, used Snowflake, the only data warehouse built for the cloud, and Looker, a data platform, to consolidate data sets and deliver real-time insights.
You will also learn:
- How to achieve a 360-degree view of your customers and prospects.
- Why marketing teams need to invest in a cloud data warehouse solution and data platform.
- How to turn your data into data-driven insights.
Business Intelligence, Supervisor
Sr. Director, Product Marketing
Senior Product Marketing Manager